Marketing Manager

Position Summary

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies that drive occupancy, retention, and brand awareness across the company’s multifamily portfolio. This role oversees all aspects of marketing operations, including digital advertising, branding, communications, market research, and lead generation. The ideal candidate will combine strategic vision with hands-on leadership to position the company as a market leader in property management and apartment living.

Key Responsibilities

· Strategic Leadership

o Develop and implement a company-wide marketing strategy that supports business goals, occupancy targets, and revenue growth.

o Collaborate with executive leadership to align marketing initiatives with operational, financial, and development objectives.

o Establish and manage annual marketing budgets, forecasts, and ROI performance metrics.

· Brand & Creative Management

o Lead the creation and evolution of the corporate brand identity and individual property brands.

o Ensure brand consistency across all marketing materials, online listings, social platforms, and resident communications.

o Oversee creative production including photography, video, signage, and promotional campaigns.

· Digital Marketing & Lead Generation

o Drive digital advertising, SEO/SEM, social media, email marketing, and website optimization strategies.

o Partner with technology and analytics teams to track lead performance, conversion rates, and campaign effectiveness.

o Manage relationships with marketing vendors, agencies, and software partners (e.g., Apts.com, Knock CRM, or similar).

· Market Research & Analysis

o Conduct market analysis to identify trends, competitive positioning, and pricing strategies.

o Use data to guide marketing investments and property-level strategies.

o Provide insights to inform acquisition, development, and repositioning decisions.

· Team Leadership & Development

o Lead, mentor, and develop on-site marketing coordinators.

o Foster collaboration between marketing, leasing, and operations teams to maximize performance.

o Champion a culture of innovation, accountability, and measurable results.

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Qualifications

· Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.

· 3+ years of progressive marketing experience, preferably within multifamily, real estate, or property management industries.

· Proven success in digital marketing strategy, brand development, and campaign execution.

· Strong understanding of property management software, CRM systems, and digital advertising platforms.

· Exceptional communication, analytical, and leadership skills.

· Ability to thrive in a fast-paced, growth-oriented environment.

Performance Metrics

· Occupancy and lead conversion rates across the portfolio.

· Marketing ROI and cost-per-lead/lease efficiency.

· Resident retention and satisfaction scores.

· Brand engagement and online reputation performance.

Compensation & Benefits

· Competitive base salary with performance-based bonuses.

· Comprehensive health, dental, and vision insurance.

· 401(k) with company match.

· Paid time off and professional development opportunities